This logo design incorporates a globe, a pushpin location marker, and a magnifying glass, which together convey the idea of finding the right business opportunity in a specific location. The globe represents the global reach of the company, while also carrying over the heritage of the original branding. The pushpin location marker represents the focus on a specific area, highlighting the company's expertise in helping people find the right franchise or business opportunity in their particular geographic location. The magnifying glass symbolizes the company's ability to help customers find the best opportunities by providing them with detailed information and analysis. The modern and geometric design of the logo appeals to the target audience of male 40-65 with a net worth of 1 million+ and many are previous business owners, leaning into the sophisticated and masculine.