I tried to make the work speak through multiple mediums such as meaning, feeling, symbolism, and spirit.

Using the triangle shape is considered in branding to show momentum, passion, and direction.

It is predominantly a masculine shape, but by softly rounding the sharp corners of the mark it adds a little softness for the feminine audience.

The angles are also important, by placing the mark at an angle and in perspective the feeling of upward reaching motion should also come through, subtly suggesting the desire for reaching up & forward towards… well - Greatness. :)

Clean, timeless & sophisticated typography completes this logo concept design.

A couple of different options are presented on how the logo could be used.