A fun, youthful, bright logo for a non-alcoholic beverage company. Kava beverages are made from the kava plant roots. The idea was to have the letters flow in a way that imitates an underground root system. The leaf element on top is to drive-home the concept of a "plant based" product.
The colour is bright and youthful to evoke the thought of "non-alcoholic beverages are still fun and exciting".