For a new product on a pet market (dog soothing eco friendly scarves) here is one amazing wordmark design. It is a fully custom, handwritten wordmark with simple and cute dog within. Featuring light beige and darker navy colorway, design is unique and easily memorable. I went with generic dog face so it apeals to every dog lover out there. As a bonus, dog silhouette ends with ribbon/scarf like feature, adding to concept and product itself. This modern and simple logo doesn't lack character, it is unique and original and goes straight to favourites ;)