The concept is to create a simple, bold, and sophisticated logo. It is a monogram TF, then I put a crown above to put more emphasis on "true favor" / giving a sense of benevolence. It was blue and gold at first, but the client asked me to change it to a specific red to natch their website then it was chosen as the winner. He's very happy with the result.

I'm proud of the sophisticated business card design with a pattern.