Gratefuel
Glasgow, 2024

Logo, Packaging Design

Gratefuel is a food start-up in the process of developing delicious energy bars, made from all-natural ingredients. They are on a mission to fight hunger in the UK. With their customers, they give back to those in local communities who need a helping hand through food bank donations simply by making an everyday purchase, like buying a snack bar.

The brand name combines 'great fuel' for nutritious food and 'grateful' for essentials like food, which was reflected in the logo's negative space. The packaging features illustrations of travelers exploring Glasgow's landmarks, symbolizing the strength of good nutrition and our gratitude for nature's beauty.