Kooelli
Richmond, 2023

Packaging

Kooelli sells Indian and Japanese incense. Self-care threads, lifestyle resources – Kooelli's got your back, all in the name of mental well-being. Kooelli's mission is simple: embrace those vulnerabilities, support each other, and ride those waves of life.

The project aimed to craft two standout designs for our incense products. For the Indian variant, the packaging unfolds to reveal an illustration of an open mind, symbolizing expanded consciousness. The Japanese incense features a groovy design with Kooelli's mushroom characters, establishing a distinctive and captivating visual identity.