Through distinctive typography and color selection, ayurdiva’s Logo achieves the desirable innovative modern look and does effectively justice to its high-quality, raw organic ingredients, while revealing a whiff of Indian feeling.

The modern freefont Spotting Grotesque’s serpentine glyphs are reminiscent of beautifully falling hair and bring additional idiosyncratic charms to the table.

The figurative mark complements the brand’s uniqueness and may be used, like the claim, in direct or indirect correspondence with the word mark.