Caliche's Frozen Custard is looking for a new billboard design.
Hi there designers! :)
Caliche's Frozen Custard is looking for two billboards to be designed for two different towns! We are looking to have both billboards designed very similarly but have some changes made for directions. Below you will find our past billboard design that can be used as reference and to get a feel for our style.
Our main objective with this design is to get travelers to buy more of our hot dogs. Specifically our 2 hot dog special. We are really looking for a design that markets this deal the best. We are also really open to you guys going with what you think will work best (the reference file is just to give you a starting point).
A CLEAN DESIGN IS KEY :) We encourage you to visit our instagram account to learn more about our style.
This design will advertise our 2 hot dog special. Please add the price of $5.75 to the design.
The special is 2 Hot Dogs and 1 Large Fountain Drink.
Please incorporate "Best Dogs and Dessert in Town!"
Caliche's Logo and Cone located in the design.
(mascots are optional)
We will need 2 different designs for this project. The designs will vary in size and text:
Billboard sizes are:
14 ft x 48 ft billboard, 14 inches x 48 inches at 300 dpi or higher (300 pixels an inch in Photoshop).
Alamogordo's billboard will need to include directions to our store. The directions are "PAST THE ZOO ON THE LEFT"
To add bleed add at least another 1 an inch to the dimensions (for example 15 inches x 49 inches). Please identify the bleed with guides.
Las Cruces Billboard
12 ft x 25 ft billboard, 12 inches x 25 inches at 300 dpi or higher (300 pixels an inch in Photoshop).
Please note, because our 12x25 billboards are wrapped over an inside frame I would recommend the text, logos and information area be in 1” in from the 12x25 live area (11x24) on each side to compensate (other photos and images can go beyond that area).
To add bleed add at least another .50 inch to the dimensions (for example 12.5 inches x 25.5 inches). Please identify the bleed with guides.
Please send artwork in one of the following acceptable file formats (CMYK) tiff, eps, pdf, Illustrator or Photoshop.