JaxqJ needed a new logo and social media pack design and created a contest on 99designs.
A winner was selected from 90 designs submitted by 17 freelance designers.
The Acupuncture Haven
Overview
The business offers acupuncture and Chinese herbal medicine treatments. Dietary and lifestyle advice from a Chinese medicine point of view will also be included.
Dr Jacqueline Barnett (TCM) is a qualified and ACCMA registered practitioner with a special interest in:
• Woman’s health such as period pain, endometriosis, vulvodynia, painful sexual intercourse
• Depression, anxiety, sleep disorders, fatigue and mental health
• Pain such as back pain, neck pain, chronic overuse syndrome, RSI
• Diabetes management
Pricing & Positioning Strategy
Mid-upmarket with time dedicated to educating and nurturing the client to set them onto a path that enables the patients to look after their own health better.
Target market
Well educated and open-minded customers with disposable income that allows her or him to take control of their health in a natural way without the side effects of modern medicine.
Male and female customers from their 30s to 50s seeking better mental health and sleep, stress relief and more energy, as well as a gentle approach to pain management, also interested in making the necessary lifestyle and diet changes to improve health.
Woman of all ages with pain relating to their reproductive health such as dysmenorrhoea, endometriosis or dyspareunia.
muted colours preferred; I also also like earthy tones; so I am open to other colours that might inspire the notion of haven - as in retreat or refuge. 1 or 2 colours preferred.
About the designs above I like how light they feel. The design should inspire trust that this is a place where the patient can find the help and supportive environment they need to improve their mental and physical well-being. I am looking for a clean and elegant rather than busy and intricate, no bright colours. Think haven and what does that mean. Try and incorporate the feeling of arriving out of the busy hectic world; taking an hour out of your day and go to a haven - an oasis, a retreat, a refuge.
Also, I'd like to see some lower case font.
Third edit: So far it's mainly variations of the same; some leaves, some people figures, some dots and circles. I'm looking for something else altogether. Doesn't need to be symmetrical. Maybe move away from medical thinking. Open to interesting font sets.