-We are re-branding, so tackle the concept with your own vision.
-We need a character we can move between gaming brands, so a character or personification is important.
-We are connecting people to other people, so trust and community are big components of our brand.
Our competitors are http://mastery.gg , http://www.gamersensei.com , and http://xsolla.academy ; we must be different.
Our current brand is http://lol-coaching.com but please do NOT visit this site unless you are confident of your style and personality as a designer. We don't want to influence what you could create for us with unnecessary history.
I recommend looking for inspiration among the game IP. The company just launched a new page to explore their universe at http://universe.leagueoflegends.com/ Here is another designer (for inspiration) who does really enjoyable styles of work that fit our demographic http://seghettiartwork.com
#1 Don't use a game-pad, league of legends is played with a mouse + keyboard.
#2 We are looking for a character to personify, not so much an inanimate object
#3 Despite the above rules, we are actually open to simply GOOD DESIGN in any form. So feel free to try to convince us