Mindful Creativity Studio provides psychotherapy for smart, creative people. I’m a Yale psychotherapist who helps people work through anxiety and depression by making art. My clients express themselves using the creative process, and also learn/retain coping skills more effectively by having tangible products to refer back to (a collage, for example). I work with very smart people who are stuck in their lives and want to get back to feeling optimistic and productive. My clients often struggle with perfectionism. They have usually tried therapy before with mixed results. When they work with me, they love my sense of humor, my intelligence, and my unusual therapy style.
My clients like being creative, but not in a Pinterest kind of way. They are not trying to impress anyone else or conform to the latest trends. They are professionals and usually have a decent income, but also shop at thrift stores for one of a kind items.
I target professional women between ages 30 and 55, who are highly intelligent and have enough wealth to pay out of pocket/ not use their insurance. Because my home office is not far from Yale University, I often get graduate students or employees of Yale.
These folks are tired of going to traditional therapists who either tell them what to do, or just sit there and say “so how does that make you feel”? They are super motivated, and although they can (and do) fill out worksheets, they will seldom refer back to the “wall of text”.
I need the logo for my website initially, and will be using it on documents. I’m also very excited to have the Facebook cover and will use the Youtube background. In the future I might want some more web products for my site, not sure yet (landing pages, FB ad images) I would love some feedback on color palette if available. Down the road I will be using the logo for my business cards .
I have some ideas about what the logo could look like but am open to new ones. I definitely know what the look and feel should be, and have specific colors in mind.
Style: Please refer to the website here: http://www.mindfulcreativitystudio.com
I put it together recently and it’s in flux, but the main color for my brand is a raspberry purple. The current purple might be a little too dark, especially at the top of my site, but I might play with that later. If it’s too light it reads as pink, and I would prefer not to go too far into that realm. The main website photo is a stock photo I bought, I plan to replace it eventually with something more exciting (since I don’t want paint palettes, see below!) The orange CTA button is from my scheduler that is linked to an online therapy documentation program and the color can’t be changed. I am OK with it.
I love fun colors, and am known around town for my hair (see attachment) -that is part of why the purple is important as a brand color, also it’s just a good color for creativity. Although I am leaning toward limiting the colors in the logo to my 3 branding colors, I love color in general and would not be averse to more, if it made sense. The logo also has to look good in black and white, however, because a lot of the therapy documents will be printed out for and by clients.
The current colors for my website are :
raspberry (main color) #911276
bright red- button : #ea2a5d
In addition to not wanting “Pinterest” style (too perfect, prissy, trendy- e.g. no watercolor calligraphy brushstrokes), I also don’t want the opposite, which I identify is too “kidlike” or sloppy. Like not a ton of paint blotches, tons of primary colors, etc. The last area to avoid is also the “fine artist” category- no artist palettes, maybe a paintbrush but only if it’s with scissors and other stuff. My clients are often scared off and judgemental of themselves. I want to convey the idea that we are just being creative, and clients don’t have to be Official Artists.
I tend to use Architect’s Daughter as my font, since it’s a little funky but not too sloppy, and it’s available across a lot of platforms (I use SquareSpace and Canva a lot, sometimes PicMonkey).
I’ve been playing around with some concepts, such as having the logo look like a line drawing of a house that is also toolbox (see attached image of Ikea wooden toolbox) In this option, the studio looks like a house because it’s a physical place you can go, and the toolbox represents a) the craft materials we use and b) the “toolkit” that therapists often refer to- in terms of “coping tools” that therapy clients can use when they are dealing with a crisis, or depression, or what have you. The “Mindful Creativity Studio” might be written on the front and side, with a little door and window, and there could be colorful tools or stuff popping out of the top/roof.
It would also be great if the silhouette could be used as a favicon- I don’t know if there are separate designers for that- I can probably manage something though. The main thing is that when I print out forms for my clients, the logo is readable.
Another option could be a jar of paint with “Mindful Creativity Studio” on it, also I really like scissors because they are a multifunctional tool and convey craftiness more than fine art.
I'm open to suggestion and very collaborative- I look forward to working with you!