The idea for Mineful was born from problems we encountered as marketing analysts. It was difficult to communicate analytical results effectively and impossible to update the information continuously. Many market research projects were stored and forgotten about. Other analyses had to be re-programmed repeatedly because there was no way to automate advanced marketing analysis.
We knew there had to be a low-cost but high-end way of analyzing this data so it could be put to good use. That's when we decided to blend computer engineering with statistical analysis to see if we could put produce a platform that would allow our customers to do the same robust analysis big businesses do and have the results updated continuously. Our vision is that all companies, big or small, have an automatic way of collecting and analyzing data, giving you ready access to the information needed to make strategic decisions.
Tell us a bit about who you are and the people you reach
We are marketing to primarily C-Level executives, particularly Chief Marketing Officers or Marketing Directors. We are targeting the growing small business market and the medium business market. We are focusing this marketing campaign around associations and marketing research/advertising companies. Our targets will be in organizations that need data analysis to make intelligent decisions about the effectiveness of their marketing efforts.
See the attached PowerPoint for examples and more directions.
I need a professionally designed postcard to mail as promotional and advertising media. We want two postcards, each with their own different image on the front. The back of both postcards will be the same. We will need to be able to edit this file. We are open to creativity and ideas. The two ideas we have come up with are to display our software's search bar or to display a graph/chart/some sort of image about statistics and data. The text on the front will pose a question/thought to make the reader think about if or how they measure marketing data or answer a questions like, "What if you could reduce membership attrition by 50%?". We need:
Adobe Illustrator file
4 and 1/8" x 6 and 1/8" total postcard size
No crop marks
Use a common font, we don't want to download font files