Being a small/niche market, we need to stand out. We need a design that is easy to remember, visually simple yet bold. Most competitors offer similar services, we need something that will communicate our goals and principles in certain terms. It would be nice if the logo was simple enough to be embossed into business cards.
I have no consideration for Fonts to use. We will need to add various texts such as address, contact details etc on various prints, the fonts need to be reproducible/known.
The design should consist of a stand alone logo and also a logo with our brand name over the top, brand name should not over power the logo.
Our primary requirement is for Business Card and Letter Head.
Letter Head should include the logo with brand name to the right, We will also include address and contact details on the letter head, entered in separate to the logo and brand name.
The business cards will contain the logo with brand name on one side and the logo with contact details on the other. The logo may be embossed into the cards also, if it's simple enough.
Colors used could resemble either the Blue of the TIBCO logo (not the exact blue) or Shinny Silver Grey of Platinum, make them bold, not loud.
Design sizes should be Full Bleed Size.
Resolution should be at least 300dpi
Color Space should be CMYK
Output file formats desired are: *.ai, *.psd, *.tif are *.tiff