What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
we produce sparkling kombucha and water kefir, targeting the social drinker market - health conscious but not the health food market.
we design drinks that integrate with socialising aka go great with alcohol like gin etc and that can also be drunk standalone for those time when you still want to look like you are drinking but actually you are having a gut loving fermented beverage that will give you pre and probiotics without the sugar. and will be more exciting to drink than water. Less sugar than traditional soft drink and sugar. so we need to be cool like a craft beer but still appeal to women.
What inspires you and how do you envision the design for your business?
I need a drink label for my 330ml amber beer bottle which needs to include the deer from the master brand - Dark Forest Beverages, and stand out in a competitive beer fridge. The label needs to be used for kombucha and water kefir, clear and strong type with lots of clear space to make the detail standout - Dark Forest and Sparkling Kombucha or Sparkling Water Kefir.
Please have fun with the deer, he is called Hunter because I want to engage people with the notion of reclaiming Hunter in the context of Animal Conservation - Hunter is a monodigest herbivore who champions gut health by promoting fermented food and beverage. He practices yoga, cooks, follows the Wallabies and enjoys long walks on the beach. He also loves drinking with friends - Dark Forest Sparkling Kombucha his go to beverage on a night out, sharing dinner with friends or over lunch with his family.