SONS of RON
Sons of Ron is a new menswear brand being launched in 2011 by an Iconic Australian menswear retail company, “Ron Bennett”
With stores nationally in Australia, Ron Bennett has been a leader in Australian men’s tailored suiting and associated business wear for over 40 years, and continues to grow within the Australian retail and fashion landscape.
Its success has enabled the company to form lasting relationships with its traditional customer base and from these relationships is beginning to see a new generation of customers flourishing via generation change.
The opportunity has arisen to target this new customer who are seeking a younger, modern collection of clothing for men merchandised within existing stores and Sons of Ron concept stores.
The new Brand “SONS OF RON”, the name deriving as a ‘pun’...... Ron Bennett’s sons, the next generation, the collection will be new modern more casual clothing that is based around an urban lifestyle on the east coast of Australia.
Attached are photos which encapsulate what we see as "Australian" coastal lifestyle, the collection will be designed around this lifestyle.
The brand will focus on smart casual clothing, including cool jackets, shirts, sweats, pants, knits, accessories, shoes,bags and will also introduce a select collection of printed Tee shirts that exemplify what the brand is about.
Below is a brief on who the customer is:
The Sons of Ron customer: Male
• This twenty-five to 50 year old free-spirited male is driven by an open-ness to experience everything the world has to offer – in large and impactful doses.
• They seek constant stimulation and the new. And their early adoption of the new is based on turn-on factor – something they are always seeking.
• They are intelligent, confident, high on energy and individualistic. Yet they are also social people developing strong political, humanitarian and environmental opinion shared by their peers.
• They are university educated and are either in the early stages of establishing a career path or are on their way to a very successful career already– many by accident, some by design.
• They are the epitome of urban coastal café society and live in the moment without fear.
• They are the vibrant part of the now casual urban dressing culture, albeit in a watered down manner which is more befitting the safety we seek as followers.
• They define the contemporary fashion of music, art, movies, pop culture and new business initiatives.
They are spirited, driven, genuine, contemporary, fun regardless of their age. And they inspire us.
Thet are all young at heart regardless of their age.
To associate with another brand....think as Polo Ralph Lauren is for inspirational upstate New York American lifestyle, Son of Ron will be similar for aspirational East Coast Australian lifestyle.
we need T- shirt designs.
Tee shirt prints designs will be based around the following Australian coastal lifestyle activities.
1. Australian favorite past times:
snorkeling and diving
2. Australian favorite coastal activities:
Socialising - pubs, cafes, restaurants
Life saving & Australian beaches
hanging out at the beach
Holidays at beach houses
Exercising and staying fit.
3. Australians are laid back funny people therefore cheeky designs summing up all of the above activities is what we are looking for.
4. Collecting Memorabilia -
This is a favourite hobby amongst Australians whether it be collecting vintage cars, guitars, 1950's theatre posters etc Collecting items with history and value is a favourite past time
You can design prints for one particular theme or for each theme.
We will be choosing at least 3 designs from each theme.
the designs must fit the brief of the typical customer. the designs should be COOL, MODERN and ORIGIANL.
We are looking for designs with a washed and aged feel to them; faded colours, unique images and designs.
will pay more for chosen designs.......