What industry do you think your business is most related to?
Community & Non-Profit
Tell us a bit about who you are and the people you reach
The concept of Iron Phi was developed as a way to strengthen both Phi Delta Theta Fraternity and its impact on the fight against Lou Gehrig's disease. The Fraternity has a philanthropic partnership with The ALS Association, a non-profit entity with the mission of bringing awareness to the disease and finding its cure. Through the fundraising efforts of members of Phi Delta Theta on the way to achieving personal athletic goals, the Fraternity is mobilizing its membership base to help The ALS Association and Phi Delta Theta Foundation achieve its missions.
To become an "Iron Phi", members of Phi Delta Theta (both undergraduates and alumni) must select an athletic endeavor of their choice (any type of athletic event is eligible), raise $1,000 through the Iron Phi website, and accomplish the athletic endeavor itself.
What inspires you and how do you envision the design for your business?
I'm looking to create an annual t-shirt that is used as an incentive for our participants to return and participate again. I want this to be an "exclusive" shirt that is awarded in 2012. One-sided with something that denotes it as "The Shirt." One sleeve can be used as well as needed. It should be designed to be able to work on a white, grey, or black shirt. A "rugged" look would be cool.