We require an iconic Illustrative t-shirt motif/design to capture the concept "Karate or die" (defined as: if you can't have karate in your life, then you can't live without it!).
The target audience is passionate karate practitioners that live by this principle.
The design is for a lifestyle karate apparel brand called Hajime. In terms of the illustrative design to capture the concept, we have attached a couple of examples. We have also attached a couple of examples of the same concept used in other sports, i.e. biking (ride or die) and surfing. Please follow these ideas, but link it to the sport of karate and/or the origins of karate, Japan.
In terms of the illustration, we would like to use a skull and perhaps this skull could have a samurai hair style with a karate kid style headband, which has karate written in Japanese "空手" on it. This is just one idea we've had and we are completely open and would welcome your ideas on linking it to karate and/or Japan.
A quick update on the project. We've extended the project by a couple of days, to offset the time lost over the weekend.
Having received a few similar designs, which are not what we're looking, we thought it might be useful to update the brief with a few pointers:
We mentioned in the brief we were not looking for anything too sinister or scary. Perhaps a challenge given that we've asked for a skull! However, we've received lots of sinister looking detailed illustrations of skulls - excellent illustrations, but not what we're looking for. In terms of direction, less death metal and more hipster, cool and possibly fun/quirky.
As mentioned in the brief, we're also open to other ideas/concepts, so it doesn't have to be a skull to convey this message.
At present, due to the sinister looking nature of the designs, the message we take away is "do karate or die", instead of our intended flippant message "I would rather die than live without karate!".
Finally, less is more! Not overly busy and less detailed illustrations would be good - simple (but clever), fun, hipster and cool is what we're after! :)
Hope that helps and thanks so much!