The crown, or the text, or both - you decide! Whatever works best with the illustration and design you create around the shirt.
Example, you can use the crown with some cool illustration, or you can use just the text alone with cool illustrations around it.
Some Q&A that could be helpful to your design:
1. What do you think will make your brand stand out from the crowd?
Whilst we are aiming for an urban feel, traditionally this would be gritty and rough. We want to appear like an upmarket urban brand, something that high level people in the urban industry would want to be associated with. We would stand out because of the kinds of cliental that would want to wear our gear.
2. Who do you see as your target audience (age, gender, maybe social background)?
18-35, Male & Female into hop hop / urban music scene & clothing.
3. Do you have any direct competitors designers should be aware of? Or maybe just another brand from the industry that you can look up to when it comes to image they are promoting?