The brief was to design a funky, modern logo for a Tanzanian online safari booking portal. The contest faced many challenges and the general quality of entries was disappointing. The contest had to be reset twice as no viable designs were forthcoming in the qualifying rounds. We just weren't finding funky, modern or original concepts. Lots of done-before clichés were turning up. Then we went down some blind alleys considering wildlife motifs which were equally uninspiring. We knew that we needed to move away from the concept of branding a safari company - and more towards the need to produce an eye-catching online brand presence for an exciting, professional buy online "click and go" experience. I threw out teh old brief and totally rewrote it, with plenty of modern logo design examples. Finally, desperate, I started going through 99Design designers and stumbled across Scott's portfolio which just had everything I was looking for. Original, innovative, minimalist, modern and beautifully constructed typographic scripts for company names, instead of complex logos. I knew I'd found the creative energy I needed - and was more than delighted when Scott agreed to put something forward. His first design was 99% spot-on, capturing the brief in one shot more than the 105 designs received before him. Immediately captivated, I requested we explore orange instead of green - and Scott came straight back, not just with a colour change, but with a complete digital toolkit of "CHANZO" which opened up a whole new world of versatility for using the name differently in different contexts. We were all gob-smacked by Scott's originality and verve. He just gets it. Can't recommend him highly enough. We'll be heading straight to 1:1 with Scott for future work. More than delighted. We got our perfect logo with an overall branding feel that we can really run with and business cards that we can't wait to get printed and out there.
- liz xH
How qpac09 started their t-shirt journey
I decided to start up a t-shirt line mainly because I think it will be a fun project. I enjoy t-shirts from johnny cupcakes, pacsun, urban outfitters and would like the design to fall into that category. If chosen, I will most likely contact you for addition designs for the line.
Tell us a bit about who you are and the people you reach
My target audience will be mainly Teens - Young Adults. I am mainly focusing on the younger generation that enjoy wearing trendy clothes. Shirts will be printed on American Apparel Tees.
I really like how "Johnny Cupcakes" incorporates the cupcake logo in their t-shirt designs and logo and would like to do the same with my brand. Instead of a cupcake I would like a silhouette of a baby kangaroo to be used. People should be able to recognize what the silhouette is and it also has to be different than the "Kangol Kangaroo." Below are some general requirements that I'm looking for.
- Baby Kangaroo Silhouette (this will most likely be used as the logo of the line and will be used on sweatpants, polos, etc.)
- Modern Design. Something you could possibly see in a Urban Outfitters or Pacsun.
- You do not have to use "Joey Kangaroos" on the t-shirt if you think the graphic is adequate.
I have added below a couple of links as references. The last link is an example of the type of silhouette I am looking for.
Please feel free to be as creative as you would like. If you have any questions feel free to ask.