Therapy is the new black
Having recently done some inner searching, of which therapy played a big part, I want to tell the world its all good! Therapy can take many forms - seeing a therapist, reading a book, yoga, fishing or taking a long walk, but for me, therapy is about taking steps towards positive change.
I guess the range of tshirts is targetted at 15-30yo, would may think the words themselves are cool, or people of any age that have been through therapy and found it really beneficial.
I'm hoping to launch a range of wrist bands ( the charity ones ), backed by a range of cool/funky/stylish t-shirts that say " Therapy is the new black". This could be extended into other items - say a BBQ apron for Dad etc. A proportion of the sale proceeds will be donated to charities/orgs that support people going through tough times - ie mental illness etc. I hope this is enough!
There is a logo that represents therapy, but at this point I think the words will suffice. And remember....therapy is cool, it does not mean you are a freak, it's about taking steps towards positive change. It's the new black!