We provide a variety of high-end hosted application clustering, networking technologies, and professional services.
Our company name is stodgy, boring, and surprisingly uninformative given its length: Capital Equipment & Logistics, LLC. We've done business thusfar as the equally ill-conceived "CapEquiLog" about which the most common question is "What is that? French?"
So, we've chosen to change our brand and reinvented ourselves as "GridFury" with the tagline "Set the Internet on fire."
Our technology is great, but what really sets us apart is the passion, and how much we care about our customers' stuff. We feel like the new name does a good job of conveying our passion and energy.
Ignore what our industry's sites are "supposed" to look like. We're different, and we need your creativity to help us show it!
Our target customers are high-tech professionals and entrepreneurs who are developing large-scale Internet applications. They need some place to host those applications that goes beyond typical "dedicated server" offerings.
They may be excellent programmers or whatever, but they aren't necessarily experts at Internet routing, datacenter power, server management, and they probably don't want to get up at 2am and go to the datacenter because they blew a hard drive or the OS needs a security patch.
So, we offer them a cluster platform (the "grid" in GridFury) that gets rid of all that hassle. We maintain the network and equipment, we keep the OS up to date and secure, and they focus on doing whatever it is that their application does.
So, we're very much about giving them a platform to build their dream app on without all the nightmares that go with it.
Preliminary site copy:
Eligible designs should show the main page plus one or more "content" pages. This will be a blind contest and will be guaranteed once we have 10 designs and at least one we feel can work with. Logo source files attached.
We would like simple, clean, usable design that retains elegance and polish. We prefer liquid designs that flow page elements based on the browser window size (within reason, with appropriate whitespace for readable).
We want visitors to say "wow so fast." We're suspicious that large graphics will damage the initial speed impression. Certain stock photos are almost ubiquitous in our industry: racks of expensive equipment we don't own and pictures of inspired-looking people staring off into space or at a computer.
Stay clear of anything like that; we're different, and we're counting on your creativity to help show that in a positive way.
Graphics *may* be used if they are serving some navigation/usability/illustrative purpose, or if a small graphic makes a big difference toward giving the site the desired level of polish.
I hate to say "web 2.0" but that style or a "MacOS X App" simple/streamlined look that I think would fit us well.
The navigation should point a clear way forward for adding a bunch more pages in the future without making a mess, but we don't want the useful information too many clicks from the front page.
Please bring us all your questions, and you can count on as much of best feedback we as can provide.