How Mcostigan started their web page design journey
AutoRev We Pay More Cash for your car whether it's running or not.
We are a car buying service. We pay cash on the spot for cars that our operators buy on the phone, sight unseen. We advertise heavily to get people to call us and tell us about their car. We then quote a price and often even throw in incentives. Once we arrive on a price, we have one of our employees or partners, go out to their home and pick up the vehicle, get the title signed and pay them for the car.
Tell us a bit about who you are and the people you reach
Anyone who owns a car. Most of our customers are between 25 and 55. They are split about 50/50 men and women but women shop the price much more than men. We get more orders from men. I am most interested in an educated seller who is looking for confidence in the company that they trust to come to their home and pickup their car.
We want a website that drives to the phone but we also take forms. We have several designs that we use. For example, these are all our websites:
The site that I need to have designed is http://www.autorev.com We need a total redesign with logo and look and feel. This site used to convert very well but over the last 12 months, our conversions have gone down and we need a new design. This site is more for nice cars and not junk. We do not use junk car keywords in the PPC or seo for this website. So, please do not use pictures of junk cars. Our perfect car is a toyota, jeep, honda, etc. The years are 1999 to 2006 usually. Autorev is on page 1 of Google for very competitive keywords and we will have to keep the content that is on the site but we can drop it down below the fold.
Please remember we need them to pick up the phone or submit a form. The phone is our first choice.
Number of pages
This page should emphasize More Cash for your car. Free Same Day Pickup and We are a family owned and operated business. We pay more for your car because we have over 260 different buyers for every car we buy. We can get more for your car because we send it out to the people who are looking for your make and model of car. We also have to focus on credibility. Social Proof, Testimonials, our BBB Logo and Guarantees.
We will pay a bonus for any car that runs and drives.
http://www.autorev.com it just isn't converting very well. I don't think it has a call to action. it's kind of an ethereal site that appeals to folks with money and it is still profitable but some of our other sites convert much better.
I gave you some of our designs. I would like a different set of eyes. That's why I'm going outside our company. We have built over 20 different designs within this car buying vertical. I am looking for a design that converts well and has all the pieces to make a great landing page that people will feel safe, comfortable and confident that we are the right people to get them the most money for their car.