How johnquail started their web page design journey
We're looking at starting a big PPC campaign soon, and so need some great looking, great converting landing pages.
Claim.com offers No Win No Fee personal injury claims for UK residents.
See the claim.com homepage to get the light, easy-on-the-eyes look and feel we like, and design away!
We're looking for 3-4 (maybe more) kick ass designs to test a lot of different concepts and see what converts best, so although there is only 1 prize, we will likely be negotiating privately with other designers that don't win, but whose designs we would love to test.
Tell us a bit about who you are and the people you reach
Our audience will be those people who are unfortunate enough to have suffered in an accident that wasn't their fault. We only deal with accidents in the UK for now!
Primarily we will start targeting those who have had a road traffic accident, or an accident at work, eventually expanding into medical negligence.etc., but the designs should concentrate on the former.
As mentioned, we are looking for several different concepts, all aimed at looking good and converting well. For general information on creating good converting landing pages check out this video from google http://adwords.blogspot.com/2009/07…esign.html, or just google good converting landing page designs.
Two things that we definitely need in every design
- Our logo (see claim.com)
- A form for visitors to enter their information with the following fields
Date of Accident
Some of the elements that you could use on your landing page are, for example:
- Testimonials (we can replace them with real testimonials before launch)
- Logos from regulatory bodies (We are regulated by the Ministry of Justice - http://www.claimsregulation.gov.uk/, and all our solicitors are SRA regulated.)
- Example compensation amounts that can be awarded
- List some of our features
Fast, No Win No Fee Claims
Never pay a penny in costs/fees
Receive 100% compensation as we claim our costs form the other side
Approx 95% success rate in cases we accept
Local, specialised solicitors
Instant, no obligation legal advice
Over a decade of experience in dealing with personal injury claims