The page we want you to explore is the company's "Impact Dashboard." This is their Purpose Portfolio home--a clear, compelling, and beautiful story of the difference they're making in the world as a company.
In the attached wireframes, you'll see several areas numbered. Here's what they are and what we hope to see:
1. Co-branding : the company's logo and some indication that this is their Impact Dashboard
2. Headline : Attention-grabbing 1-line story of the company's impact mission (ie: "People aren't property. Let's stamp out human trafficking!"
3. Impact Stats : there's a lot of flexibility around how these are presented visually. In essence they are a number and a label--limited to 140 characters like a tweet. (ie: 65 hours of trauma counseling for victims in Thailand, 10 sets of clean identification documents and visas to relocate victims in Romania, 3 workers' rights workshops taught to migrants in California)
4. Employee Quotes : These are snippets (140 characters as well) from employees and tied to the impact stats above. We love the idea of including the employee's face somehow.
NOTE: We're open to exploring how many of these impact stats/employee quotes get displayed, what they look like, how they behave, how the user interacts with them, etc. The version presented in the sketch is just one possibility.
5. Company Impact Stories : This area is for the company to put in media and information about their own activities. It also displays content from Purpose Portfolio. Could be anything from photos of a group of employees doing a park cleanup to a video interview with the founder of one of the organizations the company is supporting. Please present a few options for how different types of content (ie: video vs. photos. vs. text) would appear here.
6. Company Stats : This is where the company can see the total $ amount they have contributed, maybe a graph showing that across time and projecting through the end of the year, also charts/graphs/visualizations of how much of the company is engaged in their impact program, perhaps broken down into a leaderboard by department or team.
7. Portfolio : This area introduces the organizations/causes the company has selected to be part of its giving efforts. In our example case, it would be 5 programs addressing human trafficking (ie: Viva Farms Workers' Education Program, We Are Not For Sale, Project Underground Railroad, Ban Yuk Suk Shelter, Project Polaris Resource Hotline). We envision the display units for each program including; the name of the program, the organization the runs it, a 1-sentence description of what they do, a longer (expandable) description of their history and work, a photo, and 1-3 "opportunities" to engage with them; each with a dollar amount and a label (note that these are the same labels that show up in the impact stats) ie: Provide one hour of trauma counseling, $15.
There will probably be a footer as well, but we haven't talked about what needs to go in it :)