Easy Driving Now
I am trauma and stress relief practitioner specializing in “Driving Anxiety”. The work I do is gentle and non invasive and does NOT require the client to summon all their courage to stare down their fear. Rather the emphasis is on the restoration of natural processes that automatically help my clients to be relaxed and alert while driving.
I want to portray a gentle, nurturing, yet simultaneously highly effective and professional image.
Our single most important successful competitor is:
The change that’s right now site covers many fears and anxieties (public speaking, small spaces, driving, flying, etc) and uses a cut and paste approach of simply changing the wording for the type of fear addressed. Our site is being developed specfically for driving fear and should be soothing and nurturing in look and feel, yet also inspiring and motivating.
And of course, it needs to be substantially unique so as not to be accused of plagiarizing.
Our target audience is comprised primary of but not exclusively women and is primary caucasian.
These people have very high anxiety while driving which they can experince as heart pounding, sweating, uncontrollable shaking, numbness, tension & headaches. Adding to the problem are scary thoughts like what if I black out, hit a pedistrian or drive off the bridge.
To avoid this, they seriously restrict their lives, leaving them feeling isolated (like a prisoner in their own home, disconnected from friends and family)—OR—become overly dependent upon others to drive them around (which seriously strains those relationships).
In short, driving anxiety utterly disrupts people's lives causing exhaustion, hopelessness, and depression. And in the later stages of DA, people feel quite despairing, humiliated, and ashamed.
Other important benefits they very strongly desire include:
- Wanting to know they are not alone and they are not crazy
- Wanting their life back! They want to regain their freedom and independence
- Needing to find hope again and eliminate the depression and hopelessness
- Needing to shed mental and physcial tension (feel calm)
- Needing to feel in control again
- Reconnection with family and friends that Driving Anxiety has isolated them from
After a week in the contest we have learned: The site needs to have a very Soothing feel - not exciting. Blue is the over all dominant color, and the green landscape of the highest rated designs seems to work well for secondary colors but show me your imagination. The following testimonials should be easy to find in your design (you don't need to display all 3, but there should be a link or button for show me more:
“Before I found Easy Driving Now, I had anxiety everywhere and just couldn't bring myself to drive over 40 miles per hour. I had even tried medications to control my anxiety while driving, but nothing seemed to help. I found the program on the Internet and decided to give it a try, even though I still had a negative attitude. After about four days of using the program, I started to feel less scared and more calm while driving. Now I can drive just about anywhere, and I have more confidence and positively in general. Thank you so much, this has been one of the most important experiences of my life.”
“Prior to getting the program, I felt ashamed of my fear of driving on the highway. I would get a feeling like I would lose control or just drive off the road, so I avoided it whenever I could. When I got the program, I started noticing changes right away and it just kept getting better! I would HIGHLY recommend the Easy Driving Now.”
“Before starting the program, I wasn’t comfortable driving far due to my anxiety and scary thoughts and was overly dependent on my family. Within a week of starting the program, I began to see results, and now I’m enjoying my new independence. I would absolutely recommend the program!”
Please make ALL photos left driving shots - Not right handed
Please read discussion comments - several aspects have evolved since the contest started
http://www.bestrelief4stress.com/ - somewhat soothing but VERY cookie cutter - be careful using content here, as this is geared for general stress relief and we are after a VERY targeted Driving Anxiety Audience. The picture at the top is soothing and it would be great to have a pic that is soothing and incorporated driving.
http://www.emotionaleatingsecrets.com/ - has a nice feel to it