The top left corner should have our website name, and maybe some sort of indication of the stat we are serving [maybe the state flag?].
The top rate corner should include our phone number, with something like the following: "For faster help, call 1-800-999-0106"
The main column on the left side will be a text column, for articles or additional information.
The right column will be the important part. This is where we offer our guide. I'm thinking we could have some sort of a module that says something like "Free guide: 10 things You Must Know About Debt Dettlement" Below this, we might have a basic report cover with that title. Below that, we'll have a basic opt-in form with the following fields: name, primary e-mail, phone number, state, amount of unsecured debt. [the last is a drop-down menu]. Finally, a button that says "Get the guide"
(Note this site with a button that says "Don't get scammed" - I like this: http://www.proadwordsmanagement.com/)
Finally, two other elements I would like included on the page are:
* A section to display 2-3 customer testimonials -- with a thumbnail photo of the person.
* Logos of the associations we belong to (attached)
Some other sites that I've noticed are doing a good job with this include: