HireFlo is the Basecamp of hiring. It is a software as a service application that helps small businesses hire better. The application is already built. This project is for the marketing website which will be used to sell HireFlo. When potential customers go to HireFlo.com this website is the first thing they will see. Important themes for HireFlo are:
People - this is all about helping small businesses to find and hire good people
Simplicity - Other similar products are very complex. HireFlo is simple, fast, and easy to use.
Small Business - Similar products exist but they are all targeted to large companies, they are very expensive, and very complex. HireFlo is developed specifically for the needs of small business.
Our customers are small businesses, startups, and entrepreneurs. Basically the same audience as Basecamp.
The deliverable design will be for 4 pages: Home, How It Works, Features and Signup/Pricing. The attached zip file contains a WebsiteMockup PDF that shows detailed Balsamiq mockups of each of the pages. Please don't feel constrained creatively by the layouts or types of elements in the mockups, we are just using them as the most efficient way to show you the different elements that we want to see on the pages and which elements should be emphasized.
Four pages is a lot for an intial design and we have respect for your time. The Home page is by far the most important page. For initial submissions we ask designers to just submit a design for the home page (unless you really want to start with all 4 pages).
The attached zip file also contains a word doc with marketing copy and logo files in photoshop and illustrator formats.
The deliverable design will be for 4 pages: Home, How It Works, Features and Signup/Pricing. Home is the most complex page, the other 3 are pretty simple. The WebsiteMockup PDF in the attached zip file gives detailed layouts and copy.
There is no existing marketing website.
There are a number of marketing sites for software as a service apps that go after the same small business market that we're targeting. Here are some that we like: