The Promo Dr - thepromodr.com
They create promotional products for doctors offices. Lip balm, pens, etc. all with the doctors information on them.
We would like a site that is CURRENT and FRESH. More Helvetica, gradients, transparency, rounded corners, use of etc. The site must be utterly apparent that it is new and designed in 2010.
I like "web 2.0" with slight gradients.
I am not telling you to make this site like any of these, but after you look at all of them, you will see the similar theme w/ gradients, opacity, fonts, and colors.
gradients, clean, fresh colors
most of their themes use gradients, clean, fresh colors, "wet look" to certain images. simple.
fresh colors, clean, gradients, clean fonts
clean, fresh, helvetica, gradients, subtle shadows and opacity layers
They want to target conservative, witty, well educated female office managers by getting their attention, letting them know that they are happy and fun company (since they are a promotional company).
Although it should be fun and reflect they they are a promotional company, it should also show that they work with Doctors.
The website colors will be blue, orange, green and white like webmd.com:
The same type of colors are here in the circles: curiousgenerationgroup.com/
I have attached a wireframe and sample products. You can also use istockphoto (which I'll pay for) if needed.
We really like how the images "pop" out of these sites. Use the products as best as you can, along with a doctor (but smaller). You do not have to use the doctor - it is just an example. The main point is to show off the products in a beautiful way, make them POP off the page and get people to go to the store.
The best word I can give for what we want is "polish" as defined here:
And Using negative space (see their demo):
Common Complaints From Completed Projects.
1. Don't make the top of the page vibrant with color, and then forget about the rest of it and make it different greys.
2. The image should use gradients, brushes, fades to integrate it behind the form. It should also "pop out" of the box if possible.
3. Don't go too crazy with boxes. I dont want box with an image, with a box for a form, a box for a phone, a box for each heading, etc. You can achieve much of the same effect just using spacing correctly.