Dream Achiever Program
My company - GrowFast Marketing - provides direct marketing services for clients in the personal development industry.
I help them launch new products on the internet.
This project is for a client who's developed a unique way to help people achieve impossible dreams using the power of the unconscious mind.
It's a great product, but it's very plain vanilla in it's presentation (see attached screenshots)
What I hope you can do for me is provide an exciting wrapper or environment for the online delivery of his video program on the membership website.
Target audience are people interested in personal development, making more money, abundance and success.
This site is about taking the goal or dream you felt you may never achieve and making it possible again.
What I need is a header design that relates to achieving your dreams and matches consumer expectations for how a modern, web 2.0 membership website would look.
People are going to pay about $500 for access to the content on this site - I want them to "feel" like they got good value for their money when they first visit the site.
Like if you are paying $250/night for a hotel, the lobby better look great!
(you're designing the lobby for this site!)
I also need the layout for the body of the page that will deliver the content (video, audio files and PDF documents) to the viewer.
This is not (totally) airy-fairy new-age design.
This is a mixture of inspiration (you can achieve your dreams) and a practical, step by step approach to reaching your seemingly "impossible" goals.
We attract a lot of business people to the site, and they move on from this program to a high priced personal coaching program.
So I'm not looking for butterflies and moonbeams here :)
* Screenshot of how the site looks now (note - we are changing the name from "Mini-SACP" to "Dream Achievement Program")
* layout of the page I want you to design. Everything related to colors and fonts and graphic images are open for your creative interpretation.
What must stay the same is the content that appears on the layout. Please include all of those elements in your design.
This page I'm looking for is the main weekly lesson page for the website.
It contains a nice graphical header and contains a mixture of video and links to various documents and audio files.
If you have ideas for making the content area more interesting (Icon's for the PDF files and MP3 files, for example), that would be great!
Page is fixed width and centered in the browser.
See attached file "Current Website Design.png"
(membership site is private and members-only at the moment so I can't let you in the live site, sorry.)
You can see what I'm dealing with here. These guys NEED your help!
What I don't like is that the site is just ugly and very 90's.
The quality and value of the content is compromised by the current design.
Please see the attached layout document for how the content on the new site will be organized.
See attached file "PLF 3.0- Module 1 - Operation Quick Start.png"
This is from a site selling a high-end training program online.
I like that the feel of the site and header is appropriate for the audience and that the quality of the graphic design sets a mood that this is a product worth paying $2,000 for.
I really want you to get in touch with the description of the audience above and get creative.
What we're shooting for is "business inspirational" here.