Veritas Racing Pte Ltd
Veritas Racing is the website of a company which is focused on go-kart racing in Asia, primarily Singapore.
We want to focus on branding ourselves as a focused, dedicated karting team which consists of currently four primary drivers. Veritas Racing provides and offers services such as driver training, coaching, Arrive and Drive programs analysis and improve of driver qualities and caters to racing enthusiasts.
We are a new company and we need a high impact, tasteful site which will leave a strong, lasting impression on first time visitors but we do not want a boxy template.
We are official Zanardi distributors for karts. (http://www.chiesacorse.it/)
IMPORTANT >>> PLEASE REFER TO CREATIVE BRIEF DOCUMENT!
Target audience of Veritas Racing are primarily males from age 5 to 50. We want to portray ourselves as a professional entity that any enthusiast go-karter or karter’s parents would like to sign up with.
Website would have to be designed on a base white background. Our logo is provided in the files below. We would like to site to have a fresh, modern look and feel, without being too cluttered.
Karters would be able to visit our website, sign up and register to receive monthly newsletter updates.
Fonts should clear and should go well with our site. The look should give a great first-time impression and rich colors, effects are very welcome. We don't want it to be boring and stuffy, so feel free to lend a hand to giving it a fresh web blend of web 2.0 elements (i.e. useful and accessible buttons, rollover tool tips etc). Links should be intuitive and not complicated.
Sites that we like the look and feel of are:
http://www.chiesacorse.it/it/ (clean and classy and one of the main brands we carry in fact)
http://www.ducati.com/ (not the black colour scheme, but how the graphics aren’t fixed into boxes and rectangles. By keeping it free, the site does not have a cheap boxed-in template feel to it)
We don't like 'boxy' template look and feel as those are really quite standard web designs and we would like to avoid those.
More information in the creative brief document attached. If the hosting on this site is giving you problems for file download, try this alternate zip file. Everything is in it.. http://www.megaupload.com/?d=AND8NVUM