MatSymons needed a new web page design and created a contest on 99designs.
A winner was selected from 98 designs submitted by 6 freelance designers.
Gatekeeper - http://www.gatekeeper.co.uk
Gatekeeper Property is a modern, forward thinking Property business covering residential sales, lettings and mortgages.
Our rapid expansion plan has seen us launch approximately 20 new branches this year with a further 30 planned by the end of next year.
Our web presence is at the core of our success.
We are keen to continue to out perform a well documented tough market place.
Our directors are passionate about staying ahead of the game and we are keen to exploit the advantage of a fresh new look to our number 1 marketing vehicle.
Our customers stretch all demographics in all age groups - so we need a broad appeal.
Property requirements obviously differ depending on the customer - whether they are looking to rent or buy, or looking for a small or large property.
We do not want to appear flash and expensive, but want our market leading pricing strategy to be backed up with a 'touch of class' look and feel - supporting our professional and personal approach to customer relationships.
Require WOW!
- Moving house can be stressful, the 'house hunting' element is the only joy most people find in the process - we want to amplify this feeling not dampen it down.
- Our new web site should reflect this desire to inspire, and open peoples eyes to the possibilities and aspirations they may have.
Simple - Offers, Promotions & Lifestyle
- We want more sector related lifestyle imagery and designs that generate excitement surrounding our promotions and properties
Transferable Principles
- The web development is the first part of the marketing review and designs should be able to translate to both printed material (press and brochure literature) and potentially property for sale and to let boards.
Some Ideas
http://www.inventoryclerklicense.co…e/about_us - we like the freshness of the imagery on this home page, not the design of the functionality buttons etc
http://www.chancellors.co.uk/ - quite like the colorways in this design - rate them as clear and fresh
Leading Property Portals, http://www.rightmove.co.uk/, http://www.propertyfinder.com/ - none of which we are particularly impressed by design wise - but customer looking for properties on-line are likely to have seen/used these sites.
Please feel free to go wild and we can pull it back in!