We are looking for a logo to represent our online business cheki. Ideally we would like a core logo with an icon and the word cheki, and a similar one with the URL cheki.co.tz or cheki.co.ke
We would love to have the logo incorporate the concept of motion or wheels; the fact that the business is a digital online / mobile phone based business is also an element that could be communicated.
The brand needs to be able to work on web as well as phone. A great example of this is http://www.frontlinesms.com/ whose logo works in SMS as well as other media. Simplicity is key - nothing overly complex or technical. We'd like the logo / typeface to stand the test of time and not be overly 2010 fashion.
Please feel free to experiment with colors! The files we will require are: Print file format - .ai (CMYK) Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo
We're trying to avoid undesirable African cliches ie wildlife, tribal, nature, sunsets, landscapes, images of people with different skin colours etc.
A good guide to African logo style can be found here:
http://www.africandigitalart.com might also help you break the cliche' mold of international perception of Africa