Start with our current design features and add to them. Features can be moved around, sliders introduced, video introduced, etc. Site currently lacks that epic design it should have. Think "higher conversion rate & lower bounce" rate versus "fancy features that look cool."
Introduce more interactivity, hover effects, etc. Icons, buttons, titles, links, etc should have an effect when hovered. Calls to action (CTAs) should say "Play Now!" as this converts highest. We also prefer the CTAs to be green, as we've been told it converts highest. Make the most important CTA stand out!
Visits to this page are from Mac users who are interested in playing online poker. PC users are a minority, but hit our homepage too. Search terms include: - Mac Poker - Poker Online - Mac Pokerstars - Mac Poker Software.
HOMEPAGE CONTENT: The homepage should have a header, top navigation bar, featured area, social media, our latest tweets (slideshow effect), an "as seen on" section, poker strategy, poker software, poker training rooms, deposit options, FAQ, Mac poker girls, newsletter op-tin, and a footer.
Header: We want our navigation bar and logo up here. Feel free to add other features, we might just like it.
Featured Area: Most valuable real estate on our site. Feature a single poker room up here and draw visitor's eyes to a big "Play Now!" button (CTA). Emphasize this one room, then have the next four rooms below, with less emphasis. We need flags too, as certain sites only accept certain countries: USA, UK, Canada, Italy, Germany, Sweden, and France.
Social Media: Our social media consists of Facebook, Twitter, Google Plus, YouTube, & Pinterest. We also have an RSS feed. Please keep those above the fold. Show our popularity numbers if possible (likes, followers, etc.) We prefer social media to appear in the top fold, and the footer.
Footer: Include social media icons and newsletter in the footer. We are also localizing this site, so have a drop down for language selection, and include country flags in the drop down. There are currently has too many links in the footer. I wish to take the following links out and create homepage features instead:
- Poker strategy- Poker software- Poker training rooms (sites that teach poker strategy)- Deposit options (methods to deposit real money)- Frequently asked questions- Mac Poker Girls - Sexy models that will act as our spokes girls in provocative pictures.
***SINGLE POST / PAGE TEMPLATE***
Will use common features of homepage (header, footer, etc.)
- Tags, breadcrumbs, author, and date (must have).
- "Like," "Tweet," "Pin," and "+1" with current number of them (see http://www.seomoz.org/blog on right sidebar for example).
- Comments section
- Cool shadow effect around images all over the site
- Draw CSS styles such as ul, il, strong, em, etc.
***GAMBLING SITE REVIEW TEMPLATE***
Organize content into concise highlights section. Provide design for Headings and content layout. Features to include what is seen on the URL above.