thomas-jepsen got their new web page design by running a design contest:
Modern home improvement website (Suggested Framework, Focus on CRO, Long-term work)
Check out thomas-jepsen's Web page design contest…
The target audience includes homeowners looking to get quotes from competing contractors, at no cost or obligation to them. The focus is to make the site appealing to homeowners, not contractors because it's imperative that they fill out the form on the website.
The main importance is to draw the attention towards the contact forms and make the site sufficiently trustworthy that they will fill out the form, while still looking trustworthy. I imagine a pretty clean look. We're likely changing the logo, so no reason for the colors to be focused on matching with the logo, as the logo will probably be made to fit with the website. Open to ideas outside of what I have imagined, but it needs to encourage the filling of the contact form. I've compiled a list of documents that include different website designs that I like for some reason (I don't particularly like Homeadvisor's design, but since it's a competitor, I thought I'd include it) - https://drive.google.com/open?id=1pkNCn0-UnfKYXoW3cFuzsOg1btrM5PrS I also included various visual elements I found across different websites that I like for whatever reason, although alterations would be needed to make it fit with the design - https://drive.google.com/open?id=11Cg3zCBM53LA0pYQqjTrSvy71ORQGOTk
The winner will be chosen on the basis of the "conversion page" and the blog page, and very much less so the home page. An example of a conversion page where homeowners can request quotes from contractors: https://contractorquotes.us/siding-contractors-near-me/ Current version of an example blog post page: https://contractorquotes.us/oregon-contractor-license/ I need a "conversion page": - This is often where the user lands searching for a contractor, so ideally it helps convince them immediately to use the platform to get quotes from contractors. On the basis of the existing site, I've tried illustrating the different elements that should go on this type of page - https://drive.google.com/open?id=1ZwSvFEwJvUqw7uDqItSlBlEF61JPxqlk Since the background of the header either adds or detracts a lot of attention from the form, it's an important consideration. As can be seen from one of the attached links, one of the designs I like doesn't have people in it, although I'm open to either. Blog template: The call to actions are less dominant here, but still very much present. This is the suggested frame for this page - https://drive.google.com/open?id=1rucegu9x70EBOSPszarUKPvPjgDdi-lx Home page: Here's the frame - https://drive.google.com/open?id=1b8WH1w-4ZOQ3tVPcU0JgbcirGV7DnThG Since most users land on either conversion pages or blog pages, that's where the main focus will be.
What to avoid
It's just important that it looks trust-worthy, I don't have any specific things to avoid, although I fear that it might NOT work if the website is too dark. Do not use the existing logo, and feel free to use any colors you want. The existing site is not very modern, and quite frankly just ugly, so it's a clean slate with whatever colors you want.
The blog page will be content-heavy, as will the "conversion pages". I need to see an illustration of both the drop down menus and a popover form that opens up full-screen when the CTA is pressed. I'll keep working with the chosen designer afterwards to implement more ideas. Preference for PSD file for submission.
US$1,199 Silver package
Every design category has flexible pricing for all budgets. Web page design starts at £469.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their web page design.
Designers across the globe delivered design magic.
thomas-jepsen collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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