Smarter is a web application that aims to provide customers (the everyday public) with competition for their insurance. Similarly, we aim to provide insurance brokers with sales leads from the general public. We differ from our competitors in that we do not run a client's details through a “quote engine” but instead allow brokers to submit a competitive quote to a customer. The insurance sales lead is then effecitively up for auction.
Our target market is two fold:
Customers – the everyday public who need competitive quotes on home, life and motor insurance.
Brokers – who need to sell insurance policies.
Ideally our design would appeal to both the everyday public and business-orientated brokers. The demographic would generally be anyone aged 18+ who needs insurance and brokers from all over Ireland.
Since this is the intiial launch of Smarter, we think it is very important to set the correct branding for the product and our company. We are trying to communicate the message that Smarter is a useful, friendly place to find competitive insurance quotes and, from a brokers perspective, a respectable and professional marketplace.
We wish for this design to both create awareness for our product but to also help in establishing lasting customer relationships.
Design Requirements & Suggestions
The following is a high-level overview of what we would like in our web design. For more detail, please read the attached documents.
We require a modern, Web 2.0 design for our web application. We have a good idea of what we would like, but are interested in seeing what your creative mind comes up with!
**PLEASE READ THE DOCUMENT "smarter-web ui design brief" FOR THE FULL LIST OF REQUIREMENTS**