This is a single home page design. It should be delivered in layered .psd format.
Visual design theme -
Work with the concept of large, dramatic graphical focus on one single point. Focus is our thing, because we know exactly how to help customers with tough problems. We know how to pinpoint exactly where problems happen so that patients do not suffer bad medical practices. This is a warm, human business - not a cold or machine-ish business. (The 'focus' shouldn't be the crosshairs of a military scope.)
Use the attached logo file. The 99designs site may not be working with regard to this logo file. If the logo does not appear, please use the word "Coverage" in red (#e2231A) 60 point Arial font with +30 tracking.
Black, red (#E2231A), and white. Greys are OK. Do not make a solid red home page, because in the medical industry that is alarm-looking/ambulance-y.
Do not use a serif font. We want a clean look.
If you use photos -
Any photos should be 'action photos' of doctors actively helping patients vs. smiling people pretending everything is great. Everything is not great, because patients are sick and the healthcare business is tough - but doctors can rise above by following excellent medical practices to raise medical care quality levels. Doctors are often impeded from doing what they became doctors to do, because of all the crap that comes along with the healthcare business. That's the idea.
Format requirements -
- Need links to 9 articles on this page - 3 above the fold and 6 below.
- Use square tiles as organizing elements.
- There needs to be clarity - a visitor needs clean visual space to read and breathe vs. be bombarded.