Bradley School of Music http://www.bradleyschoolofmusic.com
Bradley School of Music is Located in Concord, CA. We specialize in teaching & performance. Bradley School of Music is a first class choice for music instruction. We are about the music above all else. We offer private lessons for guitar, bass, vocals, drums, percussion, ukulele, mandolin, banjo, trombone, trumpet, clarinet, saxophone, music theory, arranging, improvisation, and sight reading. Students have the opportunity to perform & jam with BSM owner Patrick Bradley & Grammy Nominated Orestes Vilato. We are committed to excellence in teaching and emphasize the fundamentals so students can apply these to any genre of music. We offer performance & private study, along with group classes, clinics, and celebrity guest master classes. The ceiling for education is very high at BSM-meaning a student can come here and expect to achieve the highest level of education. For a student who is not motivated to be a professional, we are not exclusive. We will take anyone and teach him or her music the right way. Bradley School of Music is building a community of people who love music.
Target Audience: 4 primary targets (overall-Ages 5+)
1) Parents (5-25)
We target to parents who have kids anywhere from age 5-25. These students are usually beginner students, but not always.
2) Adults (40-80)
Social Adult-The social adult comes to our monthly jam sessions and jams with the instructor at lessons. Is in it for the social aspect of it. They want to learn songs to play for family & friends, and to be able to jam with fellow musicians.
3) Dreamers (10-30)
This target loves the flashy edgy side of being a musician. Looking to pursue music in their life. They are interested in the performance side-being a rock star, pop star, writing music, studio work. They want to be challenged.
4) Professional (15-60)
This targets the professionals looking to polish their skills for their professional work in the music industry.
a) Sophisticated-Working to pass college audition for music school, interested in making music a career one day in teaching or performance.
b) Pro Adult- ages 30-40 who are at the intermediate-advance level. Plays at gigs.
-Would like the logo and color scheme incorporated (see scanned images of the brochure and business card w/logo on each). Overview of the school up top near logo. Keep it simple and clean. Professional.
-Would like to have a banner across the top (see berklee college of music website for reference.)
-Would like to introduce instruments offered with drop downs. Guitar (guitar, bass, mandolin, ukulele, banjo), Drums (drum kit, percussion), Voice (no drop down), Group Classes (group classes,clinics,ensembles) Horns (trumpet, trombone, clarinet, saxophone.)
-Button on front page “sign up here for a first free lesson.”
-Button for "find us on yelp"
New home page, Give the current website a facelift, replacing it with a professional looking, more engaging, user friendly, visually appealing site. Only design-no coding.
5) Optional Suggestions:
Nav bar on top: including about us (mission, FAQ, overview), Instruments or private instruction (guitar, bass, mandolin, ukulele, voice, drum kit, percussion), pricing (half hour lessons, hour lessons, home study)
All have drop down options.
Side Bar: success stories, location, BSM Trio
Nav area: (smaller text top right) home, contact, consult, search
Social media buttons (top right under nav area: twitter, facebook,
myspace, flickr, youtube.
News and announcement in the center of the front page.
Payement Method: Pay Pal
Business card, brochure, and Logo.
http://www.berklee.edu/ (like the banners on top and how the photo changes, emphasis with the pictures is focused on the music and does not have pictures where direct eye contact is made. They have professional candid photos of what appears to be events going on at the school.
http://www.musictogether.com/ (consistent with the brand, feels friendly, and well organized.)
http://www.mi.edu/ (managed to combine flashy with professional)
http://www.juilliard.edu/ (easy to navigate, and very clean and organized. A little too plain for us, but we like the organization)