What do you have in mind for the style and theme of the web page?
We have a new brand style guide that we want implemented on our homepage.
Homepage: We want the page to be kept more or less the same, but rebranded with our new brand guidelines (new logo, illustration, colour scheme, etc)
What to avoid
Anything that isn't on the attached brand guidelines.
The purpose of this project is ultimately to split test the new homepage design using the new brand guidelines with our existing homepage. If the new design outperforms the existing one, we will have the rest of the website redesigned in the same manner in a new project.