Home page (level 1): White space, clean, scientific images combined with our two main sectors; floor coatings in a manufacturing plant and underground pipe repair. It should provide the basic navigation and enable visitors to quickly move to either of our two businesses; construction coatings or CIPP (pipe) repair coatings. These are the two markets we serve. We want visitors to be in the respective section of the site within 1 click. This landing page needs to really set the tone of our company and communicate within 3 seconds, that we are scientific, upscale, premium, experienced, corporate and are to be regarded as serious players in the two markets mentioned above. We also need to communicate quickly that we are a major player in the entire Americas region, both North and South America.
The next level page would be the sector page which would basically be the landing page for whichever of our two businesses the user wants to learn more about (these are two entirely different customer groups). This would have images of floors in large manufacturing environments coated with our products. It would provide information on the higher level product categories we offer in this area. It would establish credibility of some of the clients we have; large automotive facilities, pharma, food processing, beverage processing, etc. For our other business of CIPP (pipe) coatings, we would show images of pipelines being repaired in large urban settings to communicate we are involved in major municipal, infrastructure repair projects. This section would also show the high level look at the product line and its categories that are involved in servicing this sector.
The third level page design would be an individual product page. It would have a lifestyle/action image, a product package image, some text, some data/chart as well as a pdf of the product's technical data sheet, material safety data sheet and perhaps a few other useful pdf docs that are typically required to aid in the product selection process. Video would typically be embedded here too.
The fourth level page would be some type request more information page.
The fifth level page I am not sure of at the moment.