SuitJunky - Tailored Addiction!
We’re a brand new startup, looking to have beautiful website to welcome all our customers. Suit Junky is an online, bespoke suit tailoring company with attitude.
We HATE: busy sites, busy navigation, inconsistent design
We LOVE: artistic and creative designs, irregular/subtle flourishes
Our site design must be so much better than our competitors:
Logo: Use ours – or mock-up a new logo for an added fee (neg) if you don't like our logo.
Design page width: 1024 pixels
Design page height: unrestricted
Heading font: Register Medium (or alternative)
Copy font: Georgia, Tahoma (or alternative)
Technology: Site will not use FLASH - only HTML, CSS and AJAX.
Colours: Designers have flexibility to use any colour palette, or can use the colours used on the existing page.
Existing page: For identifying components only. The only things we like about this design include the Top bar (login area) and the use of icons on the right. Don't like background.
As minimum, we require:
(1) New background image, design or texture;
(2) New main image (guy in smoky den or whatever);
(3) Use of non-regular borders or shapes for each of the feature areas (see “Sites We Like” for inspiration)
(4) Some icons and other small "flourishes" to scatter through the site.
Our Target Audience is 18-35 year old males with an interest in fashion and suits.
Sites We Like: (these can be used for inspiration):
-Von Dutch (http://www.vondutch.com/) cool integration of background into a clean site. Nice strong background image that bleeds into the foreground and really envelops the site, we think this one has a lot of potential as a base.
-Puma (http://www.shop.puma.co.uk/on/deman…/Home-Show). Nice flourishes next to each sub-category on the homepage. Particularly like the "worn effect" look of the "Yaam Street" photo here. Like how the small images are incorporated into the main image. Really like the use of Ajax for everything.
-Anthropologie (http://www.anthropologie.com) nice subtle touches that go together nicely – particularly the scruffy bordering around the images.
-Spicebox (http://www.parliamentdesign.com/spicebox/) – great little touches such as the shadows giving the objects on the page and added dimension, and the general feel is of a site that has been lovingly put together.
-Habitat (http://www.habitatshoes.com/mens) clean simple design with subtle stylish flourishes such as the hand-drawn lines and titles.
-Rock Pillars (http://www.rockpillars.cz/) interesting use of the chalk/mountainous borders – although perhaps the roughed edges around the images is a little over-done.
New site theme to be based on:
"William S. Burroughs and Hunter S Thompson; true junkies: writing and other creative activities, SMOKY DENS, Beat, hallucinations, Morocco".
The designer should at least be familiar with the works Naked Lunch and Fear and Loathing for direction on the style of graphics to be used.
Apart from the general nav/login/footers/shopping bag/search, the following main components must also appear:
1.Main image/promotional area
2.Generic graphical banner area for displaying relevant information
3.‘Easy as 1,2,3’ banner that explains the process
a)Design: Customise and personalise your suit
b)Measure: Hand tailored to your dimensions
c)Buy: Bespoke suits from $150
4.[Most Stylish Threads] and [Latest Designs] image feeds which displays images of suit designs. Note: Users can personalise their suits by including images, so for feed items that include images, the personalised image should be displayed.
5.Dashboard which displays site statistics
6."Why choose suit junky?" area containing the following links
b)Free worldwide delivery
c)Ethical quality tailoring
e)You get paid
7.‘Get in touch’ tab for users to provide user feedback (on left side of screen)
8.News letter sign-up area with email field
9.Live chat/Contact us
Files required: psd or ai