My Home Security Site
I'm a former home security technician turned web marketer. I love art, artsy websites, creativity on the web.
The target audience for this landing page is the general home owner consumer. I would say the following would fit my ideal audience per Google's Ad Planner (awesome for demographic profiling btw):
Male - 41%
Female - 59%
Majority of audience is 35 - 60 years old
Household Income Range: $50,000 - $75,000 annually
Majority of audience has some college or a bachelor's degree
My opinion on what the audience is looking for emotionally: Comfort, Peace of Mind, Control, Safety and Security. They want to feel welcomed, well taken care of and they want to trust somebody with their security system needs.
I LOVE creativity. The only limitations to this design project are the following:
I really like the overall layout of imgur.com/T4YHd.jpg for a one page layout. I do not want a clone of this site in any way...I simply like the layout.
+Small but nice header with simple text or whatever you envision that says "My Home Security Site"
+Directly below the header, there should be a big focus on the banner/call to action/arrow that points toward the right sidebar
+2 Columns below the header/banner
+Left column roughly 2x+ the width of the right sidebar
+Right sidebar (3 Step Deals will go here for my home security services)
I like simple designs and colors but am open to creative designs!
My biggest requirement: I want a person to naturally see the page and instantly be drawn to my 3 step solution in the right sidebar. I will be particularly interested in this 'eye tracking' by design. Influence the user with color, creativity, stock photos...anything.