Deliverable - the CMS "skin" as Photoshop layered file. Site will be maintained in Joomla or Wordpress. Our programmer will generate the skin from your photoshop layers.
KWREG wants to create an informative, helpful, lead generating web site. They want it to look and feel different than most real estate sites - less about ego, more about helping the visitor get to the information they need.
Offer things like news, blog articles, and videos about the K-W Region. They also want to offer their home listings in an eye-grabbing, visually easy-to-scan format since most of their audience would be coming to the web site to see listings.
So the web site must immediately lead visitors to the listings and at the same time convey a sense that it is a worthwhile site to return to for information about Kitchener Waterloo.
Visually--Professional looking, friendly, helpful but uncluttered and clean
Depict images of Kitchener Waterloo NOT pictures of the actual agents.
Use business card and sign samples as examples of visual direction -
black, red, white
Typography - business-like but fun "cartoony" can be explored
Drop down menus for top level nav - design needs to show what submenu
would look like
A little bit of explanation with each top level menu item
Large buttons with icons and explanatory text
Very important that key information reside "above the fold"