ICE.com is committed to providing customers with the best value, quality, service and selection of jewelry available.
Our social media outposts:
The ICE Jewelry Blog: http://blog.ice.com
U.S. Women - 30-65, jewelry consumers.
The purpose of this emial newsletter is to update fans as to what is happening in the ICE community. The newsletter will feature
1. Community Buzz (i.e. overheard in Facebook, Twitter etc.)
2. On the Blogs (a summary of the most popular recent blog posts)
3. Top Customer Reviews
4. Social Media Promotions (see our Beautiful Moms contest in FB - http://bit.ly/bdQe02 )
The aesthetic does not need to conform to the aesthetic of the ICE.com website (although it should have include the brand / logo).
Some buzz words / keywords that describe the look we are going for are:
simple, web 2.0, unique, slick, light, beautiful and accessible
(for its intelligent use of HTML)
(for its clean design, dynamic layout, and smart formatting)
(the rich use of images in the background bring the newsletter to life..tough to do, but amazingly effective when done right)
(web 2.0 , clean, well laid out, efficient use of images.)
(cool use of user profiles and text bubbles for quotes)
social_newsletter.jpg - a wireframe for the newsletter. Feel free to experiment with layout.
newsletter_header.png - the current newsletter headerwe use. Feel free to tweak.
Want to discuss. Questions? Contact Dave - dhaber<at>ice<dot>com.