Need sophisticated, clean design for personal trainer's homepage

Personal trainer needs a website that appeals to a young-at-heart clientele.

It needs to convey:
--Approachability. Not just for hardcore fitness junkies but for everyone at all levels
--Modern and contemporary training techniques
--California west coast feel
--The trainer's authority, expertise

Our target audience is potential clients that are considering taking their fitness to the next level with a personal trainer.

This personal trainer wants to emphasize his knowledge of a wide variety of training techniques, from the very latest fitness trends such as kettlebells to classic weightlifting and cardiovascular training.

He also wants to promote his accessibility. He provides personal training at two different gyms, teaches group classes and does in-home personal training.

Site must appeal to both male and female clients. Please use a balance of images that include both.

Client prefers dark background with white or gray text. Examples of website looks we like:
http://www.equinox.com/default.aspx
http://www.macarthurparkpaloalto.com/
http://www.starwoodhotels.com/whotels/index.html
http://www.royaltonhotel.com/#/home/
http://www.viceroysantamonica.com/index.html

**Client has a logo he would like used somewhere in the header.** It is a white kettlebell with crossbones. Great if it can be re-used elsewhere on the page as well, perhaps as a bullet or decorative element.

Wireframe spec here:
http://sukks.com/misc/personaltrain…eframe.pdf
Client logo here:
http://sukks.com/misc/crossbones.png

Images to be used located here:
http://www.flickr.com/photos/philto…017548956/
--Note that the Asian male with short hair and gray sleeveless shirt is the personal trainer Jin Kim.
--Photos included in spec are for illustrative, placeholder purposes only. Feel free to use other images from the flickr set, other than the ones we put in the design spec.