Tell us a bit about who you are and the people you reach
Kangenwasser.de is an informative site about what Kangen Water is and excites the consumer to become an end user (buy the Kangen Water machine) or become a Kangen Water distributor. It will be a story telling site..a site where I introduce myself as an acknowledged International Trainer and provide trustworthy information on Kangen Water and how to buy the machine. Moreover the customers can become a distributor. I need to sell myself first in order to gain trust of the consumer. In Germany it is not allowed to make any health claims or to talk about the health benefits of the water, so here the focus needs to be on me being a trustworthy business partner and providing clear and trustworthy information (for instance certificates) in a fun, dynamic, motivating environment that reflects my personality (please check out my Linked in profile, name Linda Evenhuis).
Every expression within the site needs to reflect as a contributor to the entire branding.Target groups:
-Health conscious people who look after themselves by integrating a healthy lifestyle in to their daily habits and will buy the Kangen Water machine.
-People looking for a solution to their current health problems or wanting to improve their health by just a simple adjustment, changing their water.
-People who look for an opportunity to build their own multi level marketing business and/or look for 9 people to be able to finance the machine.
What industry do you think your business is most related to?
Food & Drink
not yet, planned for next year: healthbuildswealth.com
What do you have in mind for the style and theme of the web page?
I am looking for a clean, premium, organized (easy overview), fun, fresh, energetic and funky (adidas originals look but then selling water and health iso adidas products!) look that radiates health, water, and invites people to take action in their lives, with strong colours; for instance a type of adidas originals blue colour being the main colour representing the Water element. The other option would be a fresh dark turquoise, like the water in the Maldives..This main blue colour will be used in the future for my main ‘brand’ website healthbuildswealth.com. I want it to be a unique visual and verbal presence, where consistency is used. I would like to create a coherent personal brand voice and tone in all verbal and visual communication. It needs to be a premium website, the best out there! The branding is based on an insight into my target audience and me.
-Home : A compelling intro page with strong pictures of my water brand, including the dates for the next events and a subscription for a free e-book on the right sight. Plus two video presentation on Kangen water in English and German by Bob Gridelli: http://www.youtube.com/watch?v=jVvYQvuoFggKangen Water info page.Including a google translate option and Facebook like and share button. Link to future Facebook site kangenwasser.
-Kangen Water info page and the five types of water, later I will need to add self-made videos
-Enagic Company information
-Certificates and downloads
-Work with Linda
-Login page for distributors only where I can upload all the necessary documentation for their distributorship
What to avoid
overcrowded, messy, too many colours, it should be in balance. Please crop the pictures or photoshop them somewhat..thanks! ;-)
This is a great opportunity to help build a brand. I am planning to build two websites, two facebook sites, two mobile apps, a kayabi coaching site, and I need a strong logo..So there is plenty of work to come :-) Moreover I will need consistency in the branding, and the Kangen water site will be starting point of everything..And if the site is awesome, as I will encourage more people to build their website, I can refer them to you! So make the extra effort now, and reap the rewards later..! I am looking for someone who will be willing to go for the extra mile and deliver outstanding work.. And it really needs to be user friendly, so if I would like to add or change anything in the future, that this can be done easily.