We target a very decerning audicence with incomes typically above $100k. Product sold from our website will range from accessories in the ecommerce section between $10-$200 with bespoke pools project ranging from $30K to $200. We should be considered the aston martin of swimming pools and this should be conveyed in your design.
It must have a 2.0 feel, utilizing transparent and/or frosted boxes. Glass and water effect are encouraged and must look cutting edge and premium. Please avoid typical swimming pool blue colours that are commonplace in the market. We would like you to utilize a large image background. Stunning, colourful and premium must jump to mind!
The website will be designed to do two functions.
1)sell swimming pool products, chemical, parts and accessories via an ecommerce portal
2)display a product portfolio to prospective swimming pool and sell our design and build services. In order to do this the site will have a theme (button styles, fonts, display boxes, input boxes & dropdowns, headers and footers) with the colours and images changing (background images, font colours, button colours, display box colours, tab colours) to differentiate the two sides of the business.It will have one main homepage and a home page for each area.
Content restricted to 900px (excluding background image) see example: http://www.waterstreampools.co.uk/i…_pool.html