We're a new company, Cycle28.com. We will be helping women track their monthly cycles to gain better insight into their moods, fertility, etc, as well as help men understand their partner's cycle.
The front end needs to be clear, attractive, and have space for a video on the home page.
The back end user interface needs to be very easy to use. There will be two pages:
1) The main backend page-- We will have a big text entry field that says "I'm feeling" before it. (this is where they will put in their mood). Below this field, there should be a large calendar with some mechanism to switch months (this will be done via ajax). There should be styling included for a tooltip which will contain a paragraph of text
2) Internal backend -- there should be a layout for internal backend pages with a left side navigation, samples of form styling, paragraph, and list
Target audience is women and men in long-term relationships, between 18 and 50. Fairly tech-savvy. We want to use twitter-like design styling-- simple, straightforward.
We'll provide a service like http://www.mymonthlycycles.com/ -- but much simpler. Sleek, simple, attractive.