We are a business syndication company. What does that mean? We start businesses from concept through maturity. We are not an investment bank or financing company. Companies are our products. We take ideas, develop them, package them, raise financing, and launch them into the marketplace. We are seeking a concept for our new website. Something that can simplify and boil down what we are and communicate this effectively and simply in a well thought out way.
We think that form follows function. Our main customers are investment advisors, pension funds, CFA's, and wealthy individuals. These customers are usually extremely conservative, extremely intelligent, extremely educated, and have the highest incomes and net worth. What we do is NOT conservative. We are at the opposite end of the spectrum. We deal in ideas that are extremely risky, but very well thought out. 99% of the time these people (our customers) invest in standardized, conservative ideas. We are the 1% of the time they take extremely high risk. We provide a way for these people and entities to invest in start-up companies while mitigating their involvement and risk by investing alongside others. It is VERY important that the design appeals to these people and their segment. It is VERY important that the design helps differentiate us from other companies in a very definitive, well-designed and thought out way. We would like some type of flash design to help reach this purpose.
This contest is for the website CONCEPT and NOT full execution of the site. We will be happy to either negotiate an additional fee or we can take the concept and have others complete it. We did not do a contest for the whole site because requirements may or may not change based upon final concept.
If you have questions please ask!
- Item 1...I think it is best to provide an example of work we like. We do not want a copy of this site, but we would like to emulate the thought behind it to accomplish our objectives. http://www.groundfl.com To us this is a site that evokes a certain feeling of capability, trust, and sophistication. It takes a relatively difficult, boring, topic and achieves a lot in a clean, well-thought out way. With our site we want to achieve being effective and evocative so that whether we are dealing with Iowa, India, China, or Europe, people get a true sense of who we are, what we do, and want to do business with us. The site is not an end in itself. It is there to help cement in our customer's minds that they should be doing business with us.
- Item 1...We do NOT want what we consider to be 1st level ideas. Ideas that are obvious and not well thought out. As in,.."oh, they are a finance company, let's put a dollar sign in the flash". Or, "oh, they are an incubator, let's use an egg." These would be examples of what we do not want because obviously the person did not "get" what we are about or investigate what we actually do. We are not a a finance company or an incubator. We do NOT want a standard investment company website. We are not an investment company, we START companies, we don't invest in stocks, bonds etc. We are not an incubator for other companies. These are OUR companies and OUR projects that we work on from concept through eventual sale. We do not want boring. We want effective and evocative done in an extremely well thought out way so that whether we are dealing with Iowa, India, China, or Europe, people get a true sense of who we are, what we do, feel damn good about it and want to do business with us no matter their background. A link to our LOGO files is found in the discussion section on the first page if needed or: www.esnips.com/web/Joyceco But we are NOT looking for simply a logo flash, we are interested in a well thought out, effective, evocative CONCEPT!