Lamps and Shades Inc
The owners have been in business for over 40 years! That means they're a bit older and we need some help making their site appeal to a younger audience. They have over $1,000,000 worth of inventory on display at all times. So, if you can't find a light that meets your performance and design needs in their showroom, you probably won't find it anywhere. They have the only certified lighting consultant in the state. People come to them to not just find a great looking light, but to discover how to best illuminate their room.
They appeal to anyone remodeling or building a new house. Typically, that means 25-65 years of age. Customers visit because they know a one-of-a-kind lamp or fixture will be found here. Big-box stores are less expensive, but everything is generic there, so that's why they come to Lamps and Shades. They are a destination store.
Clean design - the showroom itself can be overwhelming with the amount of inventory on hand.
Because the name of their business (Lamps and Shades), new customers don't realize their abundance of ceiling fans and fixtures. This is why we'd like four feature areas on the home page (please see wireframe attached).
Reflex Blue color should be included
Large static image of showroom (can use one of the attached images)
Somewhere on the page needs to be an area to feature the associations Lamps and Shades is a part of (BBB, Chamber of Commerce, American Lighting Association, etc...)
Use the sections called out in the wireframe for the navigation
No preference on horizontal vs vertical navigation
Would like to see what a drop down menu would like for a section (for example, "Lighting" will have Lamps, Fixtures, and Shades as subsections.
The wireframe is meant to be guide, variations from the layout are ok. However, all elements of the wireframe should be included. You are free to be creative in adding additional design elements or promotional areas as needed.
We need the home page designed. We'd like to feature one large image of the showroom between the navigation and the content.
Four promotional areas will need to be featured as well with imagery (please see wireframe). Their store has "reflex" blue used as accent colors throughout, so we'd like "reflex" blue to be used in the site.
In the footer we need to feature all of the associations affiliated with the store, such as the Better Business Bureau, American Lighting Association, Chamber of Commerce, etc...
The wireframe is meant to be guide, variations from the layout are ok.
This site has nothing we like about it. It was setup by a supplier and we want something custom now.